Even een stukje internationaal nieuws. De Simao groep (Shanghai) heeft twee nieuwe hotelconcepten aangekondigd. Beiden gericht op Millenials, oftewel generation Y. Precies waar tijdens de Hotel Leaders Network Conference<\/a> over gesproken werd door Mary Farmer<\/a>. Hoe bereik je generation y<\/a>? De Shimao groep doet het met twee nieuwe concepten: MiniMax Hotel en MiniMax Premier Hotel.<\/p>\n Meet MiniMax, the next new hotel brand aimed at experience-driven millennials, and “big foot”, which we think is a clever expression of the hotel brand’s core objective of having a small ecological footprint.<\/p>\n Shanghai-based real estate giant, Shimao Group, has announced the launch of not one, but two, hotel concepts and guess what? They’re aimed at discriminating millennials. (Is there any other kind these days?<\/p>\n The new brand is called MiniMax and there will be two versions under the same flag, MiniMax Hotel, the midscale concept, and MiniMax Premier Hotel, the high-end concept. The first hotel to debut will be MiniMax Hotel Shanghai Songjiang, opening this December.<\/p>\n The MiniMax Hotel concept is driven by simplicity, sophistication (with a little artsy kitsch thrown in) and a high level of personalization, all translating into the design. We don’t have verification yet of either the architect or interior designer for the first hotel or the brand concept, but we love what we’re seeing so far.<\/p>\n <\/p>\n Naturally, and as millennials have come to expect, the MiniMax experience will be highly interactive, featuring “smart” control systems in the guest rooms and the use of social media and e-commerce for pretty much all transactions and communications, instead of picking up the phone – if there even is one.<\/p>\n MiniMax is certainly a catchy name, easy to remember, and if we had to guess, perhaps a partial explanation for the name may be that the MiniMax brand hotels will have minimal impact on the environment. The brand’s first hotel has reportedly has earned both LEED Silver Certification as well as a couple of stars under China’s green building standard – a first in China. The ‘Max’ in MiniMax? Maximum experiential value of course. Works for us but especially for all you discriminating millennials.<\/p>\nAnother New Hotel Concept Aimed At Millenials Will Debut This December<\/h2>\n